demtus partnership with Human2Outcome

Human capital consultancy firm demtus has inked a partnership with Human2Outcome, with the blending together of their customer experience with employee experience expertise set to provide a more impactful offering to their clients around the Middle East.

Since its inception in 2007, demtus has delivered more than 7,300 projects – all with one overarching common denominator: enhancing the performance of people and building high-performing teams. “Through a unique focus on innovative employee engagement strategies, demtus turns workforces into catalysts for sustained organizational growth,” explained Camil Khoury, Managing Partner of demtus.

The firm’s partnership with Human2Outcome, a boutique customer experience consultancy and training business in Dubai, is geared at enriching its approach with key insights and tools from the world of customer experience.

A growing body of research is showing that leading practices in customer experience, such as building loyalty, a high degree of customer personalization, tailored approaches, and genuine engagement, can similarly apply to how organizations go about with their own employees.

At the same time, the other side of the coin is just as true – more engaged, empowered employees can provide a major boost to how customers are serviced. “Exceptional customer experiences are built on the foundation of engaged employees. When people are inspired, aligned, and supported, their impact resonates directly with customers,” Khoury noted.

As part of the collaboration, demtus and Human2Outcome will tap each other’s respective expertise to expand and deepen their offering.

Khoury: “This partnership represents our shared vision of creating organizations where both employees and customers flourish. By prioritizing employees as the cornerstone of CX transformation, demtus and Human2Outcome will empower organizations to create long-term success in a rapidly evolving market landscape.”

Qaalfa Dibeehi, partner at Human2Outcome, added: “Cross germinating Human2Outcome with demtus creates a powerful and strategic alliance poised to drive transformative customer experience initiatives.”

Headquartered in Beirut, demtus has further offices in Dubai and Riyadh. The award-winning firm was for long known as Ideas Group.